Text link ads aren’t always the best choice for you if you are going for quality SEO work, but they are one of the cheapest solutions if you are looking for short term rankings boost and hope that the content itself will prove to be what will get you a lot of traffic.
Social marketing is often paired with using this form of ads, but we’ll focus on aspects that this way affects you.
First of all, you need to make sure that you get your text link ads from a site that has content pretty much similar to what you are offering to the people visiting you. Otherwise you risk hurting your page rankings as the search engine crawlers classify your site as spam or fake content site, giving you penalties you will take forever to get rid of. One of the easiest way to make sure the content on a text link ads farm is all right for you is to use one of the free SEO software kits to see what is going on on the site and what keywords are people using to get to the site in the first place.
You should pay attention to the rankings of the page you are buying text link ads from, it usually doesn’t pay to get links from sites that are not on the first page of the search string containing keywords you are looking for, and it is perfect if they are in top 3 search results, that in itself makes them worth paying for, just keep in mind that text link ads are just one way of the SEO tinkering you can use to boost your page rankings, and that you need to get much more if you want to earn money with your web site.